Choosing the Right Paper Type for Your Printing Project

Understanding Paper Weight

Paper weight is measured in GSM (grams per square meter). Here's what you need to know:

• 90-120 GSM – Standard for letterheads and document printing
• 170-250 GSM – Good quality for flyers and leaflets
• 250-350 GSM – Premium feel for business cards and invitations
• 350-450 GSM – Heavyweight for luxury invitations and packaging

Paper Finishes

Matte Finish

Non-reflective, smooth surface that's easy to write on. Ideal for text-heavy materials.

Gloss Finish

High shine that makes colors pop. Great for photo-heavy projects.

Silk/Satin Finish

A middle ground between matte and gloss with a subtle sheen.

Textured Finishes

Linen, felt, and laid textures add tactile interest to your printed pieces.

Specialty Papers

Cotton Paper

Made from cotton fibers for a luxurious feel and durability.

Handmade Paper

Each sheet is unique with organic edges and texture.

Translucent Paper

Vellum and tracing papers for overlays and creative effects.

Metallic Paper

With a subtle shimmer for premium, eye-catching designs.

Making Your Choice

Consider these factors when selecting paper:

• The purpose of your printed piece
• Your budget
• Whether you need to write on it
• The printing technique being used
• The overall impression you want to create